Javali, linha de produtos para o público masculino, é uma aposta para o mercado nacional

Trata-se de uma marca carregada de atitude para quem é protagonista de sua própria história.

Com a proposta de libertar preconceitos e lançar produtos de alta qualidade voltados ao público masculino, a Javali lança sua primeira linha com quatro cosméticos. A marca, que acaba de chegar ao mercado nacional, traz diferenciais que a colocam na mesma posição do  ranking no segmento de alto padrão. Vale destacar que o Brasil representa mais de 50% do faturamento total da América Latina, sendo que o País ocupa o terceiro lugar no mercado mundial, ficando atrás apenas de EUA e China.

A campanha da Javali, assinada pela agência Frente, vai na linha do be wild. As frases que marcam o trabalho publicitário está em sintonia com os valores da marca, idealizada e criada por Graziela Heberlé, especializada em Cosmetologia Clínica – Existem aqueles que seguem normas, andam nos trilhos e obedecem as regras. E existem aqueles que preferem a liberdade de uma vida sem hora marcada, que não se dobram e não são domesticáveis. Há em cada um de nós a latência da vida selvagem que nos faz  superar as adversidades para chegar aqui. Todo selvagem que confia em si, vai a caça de suas convicções. Corre, atinge e supera. E todo selvagem tem consciência de seu limite diário. Sabe que cuidar de si e ter um momento para recuperar suas energias é preciso.

A linha oferece shampoo para cabelo, barba e corpo; amaciante para barba e cabelo, pomada e cera capilar estruturante. O Shampoo JVL Men´s Grooming promove limpeza instantânea, oferece maciez e hidratação de longa duração e previne danos aos fios. O Amaciante JVL Men´s Grooming oferece brilho e maciez, hidratação, proteção térmica e previne danos. Já a Cera Capilar JVL Men´s Grooming e a Pomada JVL Men´s Grooming fazem modelagem e estilização para cabelo e bigode e contém ativos naturais como proteína do trigo e óleo de coco que melhoram o sensorial dos cabelos. Ambas tem características de efeito mate sem brilho com aparência natural, resistência a alta umidade e proteção térmica. Os quatro produtos são indicados para todos os tipos de cabelo e barba. Os produtos Javali da linha Men’s Grooming  possuem uma fragrância desenvolvida de forma cuidadosa e específica ao referido público que promove uma excelente experiência de uso.

Para Graziela Herbelé “o público masculino também merece produtos de alta performance e que, além dos cuidados diários tradicionais, promovem embelezando de cabelo, barba e corpo com identidade”.


Mais informações sobre a marca e vendas estão no endereço


Fotos: Giovane Sebastiany
Fonte: Mariele Salgado Duran


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