Entrevista Renan Carissimi: Mudanças que geram rendimento

Empresário gaúcho fala sobre as mudanças no modelo de gestão de negócio e os resultados alcançados

É fato consumado. As mudanças no comportamento do consumidor obrigam empresas tradicionais a inovarem em seus modelos de gestão para se manterem no mercado e não sucumbirem diante da concorrência acirrada em todos os setores de mercado.

Por mais tradicional e conservadora que seja uma empresa, sempre chega o momento de se reinventar ou mesmo ampliar seu nicho de atuação para trazer novas soluções para um mercado em constante transformação. Este foi o caso da empresa familiar Casa do Mecânico, especializada em máquinas e ferramentas para oficinas mecânicas presente no comércio varejista gaúcho desde 1991.

renan-carissimi-casa-do-mecanico

Renan Carissimi – Sócio proprietário da Casa do Mecânico

Nesta breve entrevista, o sócio proprietário Renan Carissimi fala sobre a mudança no modelo de gestão da empresa que levou a um crescimento expressivo no faturamento no e-commerce, em apenas três anos. A aposta em tecnologia e ampliação do mix de produtos foram fatores importantes.

 

Quais foram as principais estratégias adotadas pela Casa do Mecânico nos últimos anos que  interferiram diretamente no seu faturamento?

Apostar em canais de vendas digitais e nas importações próprias certamente foram os principais passos para este aumento nas vendas pelo e-commerce.



Desde quando a Loja ampliou seu nicho de mercado ofertando novo produtos e até mesmo com a importação de soluções inovadoras, como por exemplo, a impressora 3D com gravação a laser e a desentupidor elétrica de alta vazão?

Acredito que tenha sido no ano de 2014, quando fomos visitar pela segunda vez uma feira na China. Na primeira visita trouxemos apenas produtos iguais aos que comercializávamos e não tivemos resultados expressivos. Na segunda viagem sabíamos que precisaríamos trazer algo diferente.

Como a Casa do Mecânico se diferencia das outras lojas do setor?

Nos preocupamos muito em criar conteúdos informativos. Pensamos em fazer diferente, criando vídeos de nossos produtos explicando como utilizá-los e isto tem trazido um bom retorno. Boa parte dos clientes já vem decidida a efetuar a compra. Isso faz com que sejamos também uma espécie de “mini” consultoria. Em vários casos efetuamos a entrega do produto com um treinamento incluso.


Atualmente o maior faturamento é registrado pelas vendas na loja física ou virtual?

A loja física ainda possui maior faturamento, mas sem apresentar crescimento expressivo nos últimos três anos. O e-commerce, em contrapartida, vem na contramão registrando crescimento médio de 100% ao ano nos últimos quatro anos.



Qual é o produto mais vendido através da loja virtual?

Atualmente temos diversos produtos que estão vendendo bem pela internet, entre os principais posso citar os compressores, elevadores automotivos, tornos mecânicos e máquinas de solda.

 

Diante da concorrência no comércio eletrônico, o que acreditas ser mais relevante para o sucesso das vendas online, principalmente no teu segmento de atuação?

A meu ver não existem alguns fatores mais relevantes para o sucesso, mas sim “um todo”. Certamente o preço, prazo, variedade contam muito, mas, além disso, existe toda uma estrutura que precisa estar redonda e funcionando. Conheço casos de empresas tradicionais que começaram a vender pela internet e receberam muitas fraudes ao ponto de inviabilizar o negócio eletrônico, pois não se precaveram com sistemas de segurança que são fundamentais na hora de aprovar uma venda que já foi realizada na plataforma.

 

 

 

 

 

 

Você também poderá gostar...

78 Responses

  1. I just want to mention I am just new to blogging and site-building and certainly liked your blog site. Likely I’m planning to bookmark your website . You absolutely come with superb articles and reviews. Appreciate it for sharing your website.

  2. &emery eps disse:

    I simply hope to tell you that I am new to putting up a blog and absolutely enjoyed your information. Likely I am inclined to save your blog post . You seriously have lovely article information. Like it for swapping with us your current web information

  3. Fashion disse:

    Hello, you used to write great, but the last several posts have been kinda boring… I miss your great writings. Past several posts are just a little bit out of track! come on!

  4. Hello. My teacher recommended your blog to me. Thanks for sharing!

  5. News disse:

    Good – I should certainly pronounce, impressed with your website. I had no trouble navigating through all tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Excellent task.

  6. News disse:

    I do agree with all of the concepts you have presented to your post. They’re really convincing and will definitely work. Still, the posts are very short for starters. May you please extend them a bit from subsequent time? Thank you for the post.

  7. you’re truly a excellent webmaster. The website loading speed is amazing. It seems that you’re doing any distinctive trick. Moreover, The contents are masterwork. you’ve done a great activity in this topic!

  8. Very interesting details you have remarked, appreciate it for posting . “Oh, what a tangled web we weave, When first we practice to deceive” by Sir Walter Scott.

  9. News disse:

    I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again!

  10. Bizarre this publish is totaly unrelated to what I was searching google for, but it was indexed at the first page. I guess your doing something right if Google likes you enough to position you at the first page of a non comparable search.

  11. News disse:

    Enjoyed reading through this, very good stuff, regards . “While thou livest keep a good tongue in thy head.” by William Shakespeare.

  12. News disse:

    Hi, Neat post. There’s a problem along with your site in web explorer, might test this… IE still is the market chief and a big section of folks will miss your wonderful writing because of this problem.

  13. It is in point of fact a nice and helpful piece of information. I’m happy that you just shared this useful info with us. Please keep us informed like this. Thank you for sharing.

  14. Fashion disse:

    I believe this site has some very good info for everyone :D. “America is not merely a nation but a nation of nations.” by Lyndon B. Johnson.

  15. Hey, you used to write wonderful, but the last few posts have been kinda boring¡K I miss your super writings. Past few posts are just a little bit out of track! come on!

  16. News disse:

    Perfectly composed written content, Really enjoyed reading.

  17. I like this blog very much, Its a really nice berth to read and obtain info . “What is called genius is the abundance of life and health.” by Henry David Thoreau.

  18. News disse:

    naturally like your website however you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling problems and I in finding it very troublesome to tell the reality nevertheless I’ll definitely come again again.

  19. you’re really a good webmaster. The web site loading speed is incredible. It sort of feels that you are doing any unique trick. In addition, The contents are masterwork. you have performed a wonderful job on this topic!

  20. News disse:

    I’m extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one today..

  21. Useful information. Fortunate me I discovered your web site by accident, and I am stunned why this twist of fate did not came about in advance! I bookmarked it.

  22. Fashion disse:

    I was suggested this website by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my problem. You are amazing! Thanks!

  23. auto market disse:

    I savour, cause I discovered just what I used to be looking for. You’ve ended my 4 day long hunt! God Bless you man. Have a nice day. Bye

  24. Simply a smiling visitant here to share the love (:, btw great design and style. “Treat the other man’s faith gently it is all he has to believe with.” by Athenus.

  25. Appreciate it for helping out, superb information.

  26. Usually I don’t read post on blogs, but I wish to say that this write-up very forced me to take a look at and do so! Your writing style has been amazed me. Thanks, quite nice article.

  27. Some genuinely wonderful posts on this site, thanks for contribution.

  28. Many thanks for the data contained and the pictures, we were looking for specific products today and even took care of to locate your blog, we are leaving these remarks to make certain that you keep writing more info like this

  29. I got what you intend, thanks for posting .Woh I am glad to find this website through google. “Since the Exodus, freedom has always spoken with a Hebrew accent.” by Heinrich Heine.

  30. I have been examinating out a few of your stories and i must say pretty good stuff. I will make sure to bookmark your website.

  31. Great ¡V I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your customer to communicate. Excellent task..

  32. You are my intake , I have few blogs and sometimes run out from to brand.

  33. I do agree with all the ideas you’ve offered on your post. They are very convincing and will certainly work. Nonetheless, the posts are very quick for novices. May just you please lengthen them a bit from subsequent time? Thank you for the post.

  34. bhp odziez disse:

    I dugg some of you post as I thought they were very helpful invaluable

  35. Nice blog here! Also your website loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

  36. You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  37. I really wanted to write down a small word to be able to say thanks to you for some of the awesome techniques you are giving at this website. My time-consuming internet research has now been compensated with pleasant insight to write about with my companions. I ‘d point out that most of us website visitors are truly fortunate to dwell in a remarkable website with many lovely professionals with helpful basics. I feel very much fortunate to have discovered your website and look forward to some more exciting times reading here. Thanks a lot once again for everything.

  38. News disse:

    My brother recommended I might like this web site. He was totally right. This post truly made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!

  39. I like the helpful info you provide in your articles. I’ll bookmark your blog and check again here regularly. I am quite sure I will learn a lot of new stuff right here! Best of luck for the next!

  40. BeautyShop disse:

    Great write-up, I am normal visitor of one¡¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

  41. It is perfect time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions. Maybe you could write next articles referring to this article. I want to read even more things about it!

  42. TennisElbow disse:

    Thank you for sharing excellent informations. Your web site is so cool. I’m impressed by the details that you¡¦ve on this website. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched everywhere and simply could not come across. What a great website.

  43. You can certainly see your skills within the paintings you write. The world hopes for even more passionate writers like you who aren’t afraid to mention how they believe. All the time go after your heart. “The most profound joy has more of gravity than of gaiety in it.” by Michel de Montaigne.

  44. HomeValues disse:

    Great remarkable things here. I¡¦m very satisfied to see your post. Thank you a lot and i am taking a look ahead to touch you. Will you please drop me a mail?

  45. I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thanks again!

  46. I am not sure the place you are getting your information, however great topic. I needs to spend a while studying much more or figuring out more. Thank you for magnificent info I used to be looking for this info for my mission.

  47. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  48. Hiya very nice blog!! Guy .. Excellent .. Superb .. I’ll bookmark your web site and take the feeds also…I’m glad to find numerous useful information right here within the submit, we need develop more techniques in this regard, thank you for sharing.

  49. Health disse:

    Thanks for sharing superb informations. Your site is so cool. I am impressed by the details that you have on this site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the information I already searched everywhere and just couldn’t come across. What an ideal website.

  50. whoah this blog is excellent i like studying your articles. Stay up the great paintings! You understand, a lot of individuals are looking round for this information, you can help them greatly.

  51. I have been browsing on-line greater than three hours lately, yet I never discovered any fascinating article like yours. It is lovely value enough for me. In my view, if all webmasters and bloggers made just right content material as you did, the net will be a lot more helpful than ever before.

  52. Judiciary disse:

    you are really a just right webmaster. The site loading speed is incredible. It kind of feels that you are doing any unique trick. In addition, The contents are masterwork. you have done a excellent job in this matter!

  53. I was suggested this blog by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my trouble. You’re amazing! Thanks!

  54. Some truly select content on this internet site , saved to bookmarks .

  55. I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here regularly. I’m quite certain I’ll learn many new stuff right here! Best of luck for the next!

  56. I wish to express appreciation to the writer just for rescuing me from this issue. Just after looking through the the web and getting things that were not productive, I thought my entire life was gone. Living without the presence of solutions to the problems you’ve sorted out through your guide is a crucial case, and the kind which might have in a wrong way affected my career if I had not come across the blog. Your personal competence and kindness in touching every aspect was very helpful. I don’t know what I would’ve done if I had not come across such a thing like this. I can also at this time look ahead to my future. Thanks a lot very much for the reliable and results-oriented help. I won’t think twice to propose your web site to anybody who would need assistance on this topic.

  57. TeenFashion disse:

    Good write-up, I¡¦m regular visitor of one¡¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

  58. ircyb.org disse:

    Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish only about gossips and internet and this is really annoying. A good blog with interesting content, this is what I need. Thanks for keeping this web-site, I will be visiting it. Do you do newsletters? Can’t find it.

  59. I have been browsing online greater than three hours lately, but I by no means found any interesting article like yours. It is pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the net will likely be much more helpful than ever before.

  60. Dead pent subject matter, appreciate it for selective information. “No human thing is of serious importance.” by Plato.

  61. Optimization disse:

    Greetings here, just got aware about your blog page through The Big G, and found that it is genuinely educational. I will be grateful for should you decide continue this post.

  62. Some genuinely nice and utilitarian information on this website, too I conceive the design and style has excellent features.

  63. Services disse:

    I merely wish to reveal to you that I am new to blog posting and completely adored your write-up. Quite possibly I am probably to remember your blog post . You certainly have outstanding article information. Delight In it for telling with us your current url webpage

  64. But wanna tell that this is very useful , Thanks for taking your time to write this.

  65. Europe Travel disse:

    Hello there, I discovered your website by the use of Google even as searching for a similar subject, your site got here up, it looks great. I have bookmarked it in my google bookmarks.

  66. My spouse and i were quite comfortable when Jordan could deal with his basic research with the precious recommendations he gained in your blog. It’s not at all simplistic just to find yourself freely giving methods which often people have been selling. And now we do know we need you to give thanks to for that. Those explanations you’ve made, the simple site menu, the relationships you aid to promote – it’s many impressive, and it’s leading our son and the family feel that this issue is entertaining, which is especially fundamental. Thanks for the whole lot!

  67. Thanks , I have recently been searching for info approximately this subject for ages and yours is the best I’ve found out till now. However, what about the conclusion? Are you certain in regards to the source?

  68. Thank you, I have recently been looking for information approximately this topic for a long time and yours is the greatest I have came upon so far. However, what in regards to the conclusion? Are you sure in regards to the source?

  69. Fashion disse:

    I really appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again!

  70. I have fun with, cause I discovered exactly what I was having a look for. You’ve ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye

  71. Keep working ,remarkable job!

  72. We are a group of volunteers and starting a new scheme in our community. Your website offered us with valuable info to work on. You have done an impressive job and our entire community will be grateful to you.

  73. Fashion Fair disse:

    Good write-up, I am regular visitor of one¡¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

  74. Very well written information. It will be beneficial to anyone who usess it, as well as me. Keep up the good work – looking forward to more posts.

  75. Web Design disse:

    You have mentioned very interesting points ! ps decent internet site . “Formal education will make you a living self-education will make you a fortune.” by Jim Rohn.

  76. I really like your writing style, excellent info, regards for posting :D. “Faith is a continuation of reason.” by William Adams.

  77. I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here frequently. I’m quite certain I will learn lots of new stuff right here! Good luck for the next!

  78. Thanks for any other magnificent article. Where else could anybody get that kind of info in such a perfect approach of writing? I’ve a presentation subsequent week, and I am at the look for such info.

Deixe uma resposta

O seu endereço de e-mail não será publicado.